Long Island Cares, Inc. received the Fair Media Council’s Folio Award for Best in Social Media by a Non-Profit Corporation at the FMC’s Annual Folio Awards Luncheon on Friday, April 25 at the Crest Hollow Country Club. The award recognized Long Island Cares’ use of several social media platforms to communicate information on the topic of hunger, promote their special events, and educate the public about the broad range of community services provided by the regional food bank and hunger network.
According to Jaci Clement, Executive Director of the Fair Media Council, “FMC Folio Awards are judged by the ultimate critic of social media campaigns, the public. The judges evaluate the entries on a variety of criteria, the most important of which is relevance to the community. The Long Island Cares’ campaign successfully executed the organization’s mission and beautifully illustrated the public’s need for its work in a way that strongly resonated with FMC judges, who represent the Long Island community at large. It’s great to see nonprofit organizations using social media effectively, and Long Island Cares has set a new standard for all organizations — nonprofits and corporates — and what they can achieve with focused and strategic communications.”
“We were extremely honored to be recognized with a Folio Awards for our use of social media including our new website, Facebook page, Twitter postings, and our weekly e-blasts,” said Robin Amato, Long Island Cares’ Director of Development and Communications. There are more than 20,000 people from all walks of life that follow Long Island Cares through their various social media programs, and as a result of these activities the organization has increased awareness about hunger and food insecurity to a very broad audience, as well as,
increasing their online donations and volunteer support.
(Pictured: Robin Amato, Director of Development & Communications, and Michael W. Haynes, Coordinator of Government Affairs and Veterans Services, with the award.)
For more information visit www.licares.org or call (631) 582-FOOD.